Grand Cinema & More in Băneasa Shopping City will host a benefit concert for disadvantaged children in Romania. 14 artists and groups are invited to perform at the event taking place on November 25, at 17:00. The concert is part of the Zâmbetul din cutie, a national campaign raising Christmas gifts and distributing them to disadvantaged children from villages throughout the country. Over 9.000 children in 35 schools in Bucharest and throughout the country will receive these gifts during December 10 – 16.

The third edition of the campaign is trying to bring together kids whose families have the financial means, adults and companies who wish to contribute to a good cause: helping kids who are in financial and social distress. On the concert day, besides the Christmas gift, those who wish to donate can also bring toys, school supplies and books.

The main organizer of the campaign is Asociația Șansa Ta, a non-profit organization promoting the right to a better life of children and young people coming from orphanages and of poor families with a large number of children.