For the first time in Bucharest, perfume enthusiasts can savor iconic luxury fragrances in an exhibition combining art installation and haut de gamme perfumery. Unscent – Love Magic Potions will make its debut during November 13 and 16 in Bucharest, at Casa Presei, in the Marble Hall, presenting an itinerary of perfume creators and brands, accompanied by the works of eight internationally renowned illustrators. The art installations bring into light the olfactory and visual images created by brands, by way of special glass boules containing various perfumes, each arranged on a totem.
The international project was initially launched in March 2013 in Milano, at the Palazzo Morando and later travelled to Florence, to London – at the Saatchi&Saatchi Gallery – and in Paris at the Joyce Gallery. This year, Unscent was presented at Pitti Fragranze, the international fragrance fair in Florence. In Romania, it is brought by Madison, luxury beauty shop, in collaboration with the project’s developer, Intertrade Group – an international platform for the creation and development of rare, niche perfumes. Organizers announce surprise special guests for the opening night of the exhibition, on Thrusday, starting 19:00 hours.
The exhibition opening hours are: Thursday, November 13 – 19:00 to 22:00; Friday, November 14 – 17:00 to 20:00; Saturday, November 15 and Sunday, November 16 – 11:00 to 17:00.
Check out the event page for more details.