French industrialist turns Romania into an international fashion brand

A tall, elegantly dressed man greets everybody with a smile in the Formens suits factory. His suit jacket fits him perfectly, and his dotted hanky in his breast pocket, matching his dotted socks, gives him a chic, youngish look. He can’t be more than 40. Where is the old confections magnate we were supposed to meet?

When reading Gerard Losson’s bio, one would expect an elderly man, of at least 60. After all, he started a business in Romania in 1997, so he would have had to be already a seasoned businessman back then to make it through the muddy waters of the post-communist transition period.

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