Sheraton hotel brand to enter Romanian market

American hotel chain Starwood & Resorts will officially bring its Sheraton brand to Romania, after signing a franchise contract with the Grand Plaza Hotel in Bucharest, the company announced.

The Grand Plaza Hotel in Bucharest, located in Piata Romana, one of the Romanian capital’s central locations, has been managed by Howard Johnson since 2004.

Hotel owners will reconvert the 270 rooms to Sheraton standards. The hotel also has two restaurants, a bar and a lounge.

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